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Choosing the right Speaker...

"It can be a REAL NIGHTMARE!"

Choosing the right speaker for your next event can be a pretty daunting task can’t it? With so many choices available where do you start?

• Your event is so important what if you choose the wrong speaker?
• Will they have the right messages for your people?
• Will the audience warm to them?
• Will the speaker fit culturally?

All these thoughts lead to one focused question;

How do I choose the right person?

7 Compelling Reasons WHY Royston.

It would be easy to talk about why you should choose Royston.

However, what we thought would be more beneficial for you was to ask the clients who chose Royston for their event - what were their key reasons?

So we did just that!

There were common themes from all the responses we received - however we've summarised these into just 7 Compelling Reasons:

Compelling Reason.

# 1. An ongoing proven track record is a MUST
# 2. Real world ideas.not glib theory
# 3. It's all in the personalisation
# 4. Walking the talk or.talking the talk!
# 5. Great content but what about the delivery style?
# 6. Is it possible to influence people in such a short space of time?
# 7. Action really is the key!

Here's the summary of what individuals said about Royston;

Compelling Reason # 1...
An ongoing proven track record is a MUST

“What really attracted me initially to Royston is what he’s achieved. He speaks at conferences worldwide, runs a successful global consultancy and training business and personally consults with a diverse list of blue chip clients. I don’t know how he manages to fit it all in!

From just 20 minutes on the phone with him I had a page full of ideas which I wanted to implement. He has such a depth of knowledge of business and what it takes to be more successful in both your business and personal life.

I knew he had some powerful messages to share with my team. This gave me total peace of mind I was making the right choice.”

Paul Edwards Sales & Marketing Director Cedar Group

Compelling Reason # 2...
REAL World ideas - not glib theory!

"I wanted a speaker who was going to be motivational and inspire the audience - however also give them some key ideas to take away which they would actually use - not just the feel good factor!

Royston hit the mark on all fronts. He makes the ideas sound so simple and easy to apply to your personal situation.

I think part of this is down to the examples which he shares - examples which all the audience can easily relate to from their own experiences. Not only does he share these 'real life' examples - he then relates them to the audiences businesses and market place.

I was speaking to one of the delegates afterwards and he summarised it really well when he said "these ideas are so simple - you almost kick yourself that you haven't been using them before!"

Thank you Royston and we'll definitely be booking you next year for more of the same"

Geoffrey Fairfield, Chairman - Shop and Display Equipment Association

Compelling Reason # 3...
It's all in the personalisation

“I’ve attended many seminars and listened to a number of speakers. The one thing that really differentiates the excellent speakers from the rest is their ability to personalise the ideas and strategies
for the audience.

Royston spent a couple of hours with me, really understanding the profile of the team, their roles and activities which they perform on a daily basis. Every idea he shared was tailored to the individuals with practical examples of how they could implement them for increased success.

I know this was a real win for the delegates as they still talk about their success stories today and its 6 months since Royston spoke for us”

Stuart Knowles, Executive Director of Employment – Shaw Trust

Compelling Reason # 4…
Walking the talk or… talking the talk!

Royston walks the talk - he's out there every day doing what he does best - growing businesses, helping people be more successful and applying the ideas he talks about.

The confidence and belief oozes out of him and that's really important for me when deciding on a speaker. Will my people buy into him and really want to listen? If not then it's just not worth the investment.

It does not matter whether Royston is on stage or in the bar he is the same person and that's what I look for in a speaker - a REAL person who will engage my team.

Chris Brindley, Regional Managing Director - NatWest

Compelling Reason # 5...
Great content but what about the delivery style!

“What you see is what you get with Royston. He’s exactly the same person on stage as he is in a one to one situation. Using one of Royston’s phrases “people buy people before they buy products and services”.

The ability to engage an audience is critical for any presenter and Royston had my team engaged in the first 5 minutes! Royston is a charismatic person and it’s his unique style, passion and enthusiasm which draw people in and make them instantly warm to him.”

Chris Lee Barber – Shred it

Compelling Reason # 6...
Is it possible to influence people in such a short space of time?

“This was my key question I asked Royston when I was looking for a speaker. This was Royston’s reply:

“Less is more! So what’s really important is to understand the key outcomes you want from the conference – what is it you want your people to go away and do whether changes in their behaviours or reinforcement of current behaviours?

Let’s just hone in on three key outcomes and then we’ll drive those down to action in the 45 minute session.”

Not surprisingly it worked! Thank you."

Mike Kneafsey, Group Consumer Sales & Service Director - CPP Group Plc

Compelling Reason # 7...
Action really is the Key!

One of my business colleagues recommended Royston. They'd used him at their conference and for a subsequent ongoing business acceleration programme. The key reason he recommended Royston is because they'd had many speakers before and their people had always left the event motivated. However within a few weeks had forgotten all about it.

With Royston, her people were still talking about the ideas 9 months after the conference and most importantly still using and implementing the ideas. And Royston had only spent 1 hour with the team! I wanted the same outcome for our people.

Ewen Fleming, Director Premium Banking - Abbey

Choosing the right Speaker.

"It can be a REAL NIGHTMARE or it can be REALLY EASY!

7 Compelling Reasons why Royston - given by clients who have all engaged Royston for their events in the last 12 months.

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