The power of storytelling is an essential leadership skill. Storytelling is the centrepiece of business activity, and a critical part of your role as a business leader or owner is the Chief Storyteller.
Mckinsey state that 70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. But when people are truly invested in change it is 30 percent more likely to stick.
The subject of human motivation is fascinating. What makes us tick, why we do what we do, how to get motivated, and stay motivated, are questions which fundamentally come down to understanding how we’re wired as human beings.