Many businesses talk about the customer being at the centre of their thinking and behaviours and yet in answer to the simple question; is there a specific leader responsible for customer experience in your business, the response is often a resounding ‘NO’. Words and actions are often misaligned.
Without customers, businesses don’t exist. FACT. The challenge is that most business owners, leaders and entrepreneurs over-engineer their business growth model, making it more complex than it needs to be.